Client Posture vs Hookgap: proposals and a Service Library on Pro vs branded prospect reports
Hookgap and Client Posture are both white-label, passive assessment tools for MSPs. Each starts from a domain name and reads public information only. Hookgap's own comparison, Hookgap vs Client Posture, describes Client Posture as a white-label assessment tool for established MSPs, and says Hookgap does "the core job (passive prospect reports with your brand)" at a price aimed at MSPs with one to ten people. This page restates those public differences, plus what Client Posture publishes about itself. Prices and features change, so check both sites before you decide.
The short version
Client Posture runs a free passive scan on any domain with no signup, then lets you send a branded Security Brief. On Pro, you can turn findings into a Good / Better / Best proposal the client accepts online, priced from your Service Library. Weekly rescans and change alerts are on Pro and on Founding Partner. Public pricing is Starter at $199/month for 25 client domains, Pro at $399/month for 150 client domains (including weekly rescans, change alerts, proposals, and the Service Library), and a one-time Founding Partner offer. Every workspace starts with 7 days of Pro, with no card required. Proposals and the Service Library are on Pro only — they are not on Starter or Founding Partner.
Hookgap, according to hookgap.com and its pricing page, is built for MSP prospecting. It checks a prospect's email, website, and SSL security from public data and turns the gaps into a branded report. Its Client Posture comparison lists a Solo plan at $39/month, a free plan, change alerts included from $39/month, white-label reports on paid plans, subdomain checks run separately, bulk paste or CSV of up to 200 domains at once, and an outreach email and Loom script generated for every report. It also states that proposals and a service library are not included. Hookgap says the first three checks a day need no account.
Comparison table
| Client Posture | Hookgap | |
|---|---|---|
| Entry paid price | $199/month Starter (25 client domains), from clientposture.com/pricing | $39/month Solo; Hookgap also lists a free plan, from hookgap.com/vs/client-posture and hookgap.com/pricing |
| Change alerts | On Pro ($399/month) and Founding Partner | Hookgap says alerts are included from $39/month |
| Passive checks only | Yes. Public DNS, certificate logs, domain registration, and one homepage visit. No port scans, logins, or vulnerability probes. | Yes. Hookgap says it reads public DNS, certificate logs, registration data, and the homepage, and does not scan ports, try logins, or test for vulnerabilities. |
| White-label reports | Yes on paid plans. Free reports carry a "Powered by Client Posture" watermark. | Hookgap says yes, on paid plans |
| Subdomains | Client Posture lists hostnames found in public certificate logs | Hookgap says each subdomain is checked separately (website, SSL, and headers; email on the subdomain if it has its own mail servers) |
| Bulk checks | CSV import and export, on all plans | Hookgap says paste or CSV, up to 200 at once |
| Outreach email and Loom script | Not listed as a generated-per-report feature. Pro includes a Grow toolkit with copy-only pitch scripts. | Hookgap says these are generated for every report |
| Proposals and Service Library | Yes, on Pro | Hookgap says not included |
| Safe on a prospect before they sign | Yes; public information only, no signup to scan | Hookgap says the same, and that the first three checks a day need no account |
Hookgap's comparison notes that Client Posture prices were checked on 18 October 2026 and that prices and features change. The Client Posture figures in this table match clientposture.com/pricing as of 11 November 2026. Confirm both sites before you decide.
Where Hookgap is the better fit
Hookgap's comparison says to choose Hookgap if you "mainly need fast, branded prospect reports and weekly alerts at a small-MSP price." Its site also emphasizes outreach email and Loom scripts, and checking many domains at once (up to 200). The points above are limited to what Hookgap publishes on hookgap.com, hookgap.com/pricing, and hookgap.com/vs/client-posture.
Where Client Posture is the better fit
Hookgap's comparison says to choose Client Posture "if you want proposals, a service library and PSA integrations in one product." That matches what Client Posture ships: on Pro, Good / Better / Best proposals from your Service Library, plus HubSpot, HaloPSA, webhooks, a REST API, and an MCP server. Security Briefs, weekly rescans, and change alerts are part of that same Pro plan. Briefs, rescans, and alerts are also on Founding Partner; proposals and the Service Library are not.
Using them together
Hookgap suggests running both tools on the same prospect. That is a fair way to compare the reports themselves. If you later need a proposal the client can accept online, or a Service Library, those are on Client Posture Pro.
Try a Client Posture scan
Scan a prospect's domain free →
No signup to scan. Public information only. When you're ready, 7 days of Pro, no card. See pricing →
Founding Partner: $1,999, one time. It includes 50 client domains with your logo and colors, weekly rescans and change alerts, unlimited Security Briefs (150 prospect scans a month), the Grow toolkit, the Policy library, a branded service menu, webhooks, the API, and MCP access (except quote drafts). Proposals and the Service Library require Pro. If you later subscribe to Pro, you pay $299/mo instead of $399 for as long as that subscription stays active. The offer is capped at 50 seats and closes Dec 15, 2026, or sooner if all 50 seats are claimed. See Founding Partner details →
FAQ
- Does Hookgap include proposals or a service library?
- Hookgap's comparison page says proposals and a service library are "Not included."
- Does Client Posture include proposals?
- Yes, on Pro. The Service Library is also on Pro. They are not on Starter, and they are not on Founding Partner.
- Are both tools passive?
- Yes. Both describe themselves as reading public information only, without port scans, login attempts, or vulnerability probes.
- What does Hookgap charge?
- Hookgap's comparison and pricing pages list Solo at $39/month and say a free plan is available. Change alerts are listed as included from $39/month. Confirm current prices on hookgap.com/pricing.
- What does Client Posture charge?
- Starter is $199/month for 25 client domains. Pro is $399/month and includes weekly rescans, change alerts, proposals, and the Service Library. There is a 7-day Pro trial with no card, and a free scan with no signup.
- Can I try both?
- Yes. Client Posture lets you scan a domain free with no signup. Hookgap says its first three checks a day need no account, and that a sample report on its site shows what a prospect would receive.